Hi, this is Kazi.
The way you tell your story online can make all the difference. It always starts with an idea and I specialize in making ideas happen. Creating innovative content and delivering it to the right audience through Digital Platforms is my passion.
WORK EXPERIENCE
Content & Communications | Niricson Software | September 2022 - Contd. | niricson.com
Developing and Managing Social media content Calendar. (Increased total followers by an average of 35%)
Producing content for social media channels, including copywriting, photography, and video production.
(Increased engagement rate by 20%)
Organizing webinars and live streams.
Executing paid and organic social media strategies.
Developing and delivering quarterly newsletters via Hubspot.
Generating and converting leads through LinkedIn and Hubspot.
Coordinating with news and media outlets.
Utilizing generative AI tools like ChatGPT, Midjourney, and Stable diffusion in workflow in planning and generating high-quality content.
Social Media Manager | Fresh Inc. | March 2021 - Contd. | freshbrand.ca
Managed Social media Calendars for multiple clients (30+) using Sprout Social and META business manager.
Grown followers by an average of 35% per year organically on all platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube,
Pinterest and TikTok).
Maintained an average CTR of 1.67% for Facebook and TikTok ad campaigns by reviewing analytics, evaluating campaigns
and A/B Testing.
Designed and managed programmatic campaigns resulting in over 33% increase in website traffic.
Planning, designing, and implementing social media campaigns (Facebook, Instagram, Twitter, TikTok, and LinkedIn).
Developing and curating engaging content for social media posting calendars for multiple platforms using Sprout Social and Meta Business Suite.
Reviewing analytics, evaluating campaigns, and measuring KPIs through impressions, CTR, and conversions, creating reports on key metrics.
Creating Newsletters and Email Marketing campaigns for Mailchimp, Constant Contact Etc.
Planning, shooting (video), recording (voice-over/audio) editing, and color grading content for Reels/Shorts/Tiktok in Adobe Premiere Pro and After Effects.
Creating explainer videos using motion graphics and simple animation with screen capture, voiceover, and talking head videos.
Designing easy-to-use templates for clients on Canva.
Web Designer | KTW Digital | June 2019 - April 2021 | ktwdigital.com
Designing and developing WordPress-based custom and responsive websites using Divi Builder.
Creating Programmatic and ROS (run of site) Ads in Flexitive.
Designing/branding content for social media.
Creating animated GIF ads.
Sr. Art Director | Leo Burnett | June 2017 - November 2017 | leoburnett.com
Executing brand communications visually.
Planning and designing communications materials.
Supervising graphic designers.
Planning ideas for Campaigns.
Providing art direction in photoshoots and TV commercial productions.
Maintaining the quality of service and production.
Lead Specialist - Marketing Communications | Grameenphone (Telenor) | March 2012 - June 2017 | grameenphone.com
Designing and executing marketing campaigns and communication strategies.
Analyzing customer needs in designing and implementing creative solutions in line with department and company goals.
Designing mockups, templates, creative concepts, graphics and other content for presentations and future campaigns.
Creating wireframes and UI design concepts for websites, apps, and different online platforms.
Designing content for social media platforms.
Providing direction and feedback to external agencies for production and events.
Sr. Visualizer | Leo Burnett | February 2011 - April 2012 | leoburnett.com
Designing for print and digital media.
Assisting the Art Director with resizing marketing collaterals.
SKILLS
Social Media Marketing
As a Social Media Marketing Specialist, I have managed Social Media (Facebook, Instagram, Twitter, LinkedIn and YouTube) for businesses and institutes. Successfully grown engaged subscribers/followers by an average of 12.5% per year and translated that growth into 27% increase in impressions and over 15% increase in web traffic with a CTR of 1.5-2% for both B2B and B2C clients by promoting content, running ad campaigns and evaluating and optimizing budget and targeting based on Analytics.
Advanced user of marketing tools like Sprout Social, Meta Business Manager, TikTok for Business, LinkedIn Marketing, Mailchimp, Constant Contact, Clickfunnels etc.
Graphic Design
With over 10+ years of experience in using Adobe Photoshop and Illustrator, I have had the opportunity of working in graphic design for print, digital and broadcast media. I’ve worked on various projects including Digital Design, Print Design, Programmatic Advertisement Design, Social Media Content, Web Design, and Motion Graphics Design.
Motion Graphics & Animation
I am an advanced user of Adobe After Effects and Premiere Pro with over 4+ years of experience in working with Motion Graphics, Video Editing, and Animation for digital and broadcast media. I have worked on various projects involving producing video content for Social Media and Digital Marketing.
Video Production
I have worked on various personal projects for my YouTube Channel and I have also collaborated with businesses and professionals on different commercial projects. I have experience with operating professional Hybrid/Video Cameras and Lighting Equipment. Working on sound design in Reaper, color grading and editing videos in Adobe Premiere Pro, and adding visual effects and motion graphics in After Effects were also part of the job.
Generative AI
I am proficient in utilizing generative AI tools such as ChatGPT, Midjourney, and stable diffusion to generate high-quality content and concept designs. My ability to work with these cutting-edge technologies enables me to efficiently produce unique and creative ideas that meet the needs of clients and exceed their expectations.
I always believed that creativity has the power to transform human behavior. I started my career as a Graphic Designer at Cogito Marketing Solutions where I got to learn about Design, Marketing, Branding, and Communications. I became competent in bringing ideas to life through advertising and storytelling.
Then I had a chance to work for Leo Burnett, their trademark philosophy called Humankind was a huge eye opener for me. I learned to look at advertising from a different perspective. There I got to work with international brands like Phillip Morris International, Airtel, Emirates, etc.
After that, I joined Telenor Bangladesh (Grameenphone) as a Market Communications specialist and got to manage their internal creative team. It was a challenging role, but it taught me a lot about being a good leader by building trust and credibility with stakeholders and coworkers through consistent, detail-oriented, and meaningful work. Soon I was promoted as the Lead Communications Specialist after my team had won two Telenor Awards among 105 operating countries around the world for design and innovation.